Pulpo Media, the #1 ComScore-ranked online Hispanic media services company in the U.S., is proud to sponsor the NY book launch of, WIN! The Hispanic Market: Strategies for Business Growth,” by M. Isabel Valdes. This VIP, by invitation-only, book launch reception will be held at The Hispanic Federation in New York City at 55 Exchange Place, on Thursday, September 27, from 4 pm – 7 pm.
“Success in business today requires not just understanding the basics of the Hispanic market, but its complexity as well,” said M. Isabel Valdes.
My new book, “WIN! The Hispanic Market, Strategies for Business Growth,” a collaborative work by nineteen experts, reviews the key issues to address to succeed in todays’ market place, from management, business strategies, new technology, research and insights, media, social engagement, and targeting. This makes Pulpo Media the perfect partner for this event.”
The evening will begin with a moderated panel discussion with the following guests:
Isabel Valdes, Author and Principal of IVC, Isabel Valdes Consulting (moderator)
Carlos Santiago, CEO of Santiago Solutions Group
Lucia Ballas-Traynor, Co-founder of CaféMom
Monika Mantilla, CEO of Altura Capital, and
Jorge Silva-Puras, SBA Regional Administrator – NY, NJ, PR and USVI
Following the panel discussion, a cocktail networking hour will be hosted for over 100 VIP Guests including C-Suite executives representing leading corporations, Wall Street, Government, Media and community organizations.
“As the leader in the online Hispanic Media space, Pulpo Media is excited to support the work of Hispanic Marketing leaders like Isabel Valdes, for her valuable contributions to the U.S. Hispanic business community,” said Pulpo Media CEO Justin Kuykendall.