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Ad Attribution Startup Conversion Logic Raises $4M

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Conversion Logic has raised a new round to fund its efforts to help advertisers track the effectiveness of their ads across devices and channels.

The Los Angeles-based startup is announcing a $4 million seed round led by Rincon Venture Partners, with Ricon’s Jim Andelman joining the board of directors. Crosscut Ventures, Lerer Hippeau Ventures, TenOneTen, Founder Collective, and Raptor Ventures also participated in the new funding.

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