By CrossCut News
NEW YORK — (April 24, 2008) The Associated Press today announced the selection of Verve Wireless Inc., a leading wireless publishing platform, to provide the technology for the AP Mobile News Network, an advertising-supported, multimedia news service tailored to smart phones.
The Mobile News Network, set to debut later this quarter, provides mobile users with a single point of access to local, national and international news. It’s the first product released by AP’s Digital Cooperative, an initiative designed to find new digital outlets for the news and information produced by its members. AP announced the creation of the Mobile News Network at its annual meeting.
“Verve Wireless is the leading provider of mobile publishing and advertising solutions to daily newspapers, alternative newsweeklies, city magazines, radio and television stations”, said Verve Wireless CEO Art Howe, who has owned or managed more than 50 newspapers during his career. “This new venture gives AP members a compelling tool to grow readership and offer new marketing opportunities to local advertisers.”
“Verve has enabled AP to move quickly to help AP’s members capture the young and tech savvy smart phone user market,” said AP Director of Global Product Development Jeffrey Litvack. With well- established industry customer credentials, Verve Wireless’s mobile publishing platform provides the tools for the AP to provide news from trusted brands to everyone’s mobile phone.
Verve’s patent-pending publishing and ad trafficking platform allows content partners to extend their communities and readership onto mobile phones and other network enabled devices. “Using Verve’s mobile publishing technology, the AP will transition 162 years of know-how and progress onto the newest medium of the mobile Web,” said Howe.
The Mobile News Network will include local news specifically contributed by AP members as well as national, international and vertical content from the AP, such as sports, entertainment, and business news. The network offers participating AP members the ability to generate revenue through local and national advertising.