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Conversion Logic Releases Attribution Platform Update with Comprehensive Cross-Channel Analytics in One Interface

New release ignites the XC Logic™ platform, leading unified insights into offline and digital media optimizationXC-Logic-Tablet.jpg

LOS ANGELES--(BUSINESS WIRE)--Conversion Logic, the media industry’s most accurate cross-channel attribution provider, announced today a significant update to the XC Logic™ Platform, designed to provide actionable insights for precise, real-time media optimization across channels. Enhancements include a new portfolio dashboard combining TV, digital and baseline metrics into one interface, an updated performance reporting toolset for analyzing data across a marketing organization, and a new ‘channel synergy’ report surfacing interaction effects across and between channels.

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