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Davos Whispers: WPP is buying GumGum


The gossip here at the World Economic Forum is that WPP, the giant advertising conglomerate, is in talks to acquire a small advertising company called GumGum.

This is not a report suggesting that the deal is definitely happening, or will ever happen. It's just a note to say, hey, this is a deal people are talking about. We first got word of this rumored deal back in New York and have trotted it out a few times over here in Switzerland.

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