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Former Apple, Google, and Xbox leads move into mobile game streaming with Mobcrush

The curiously named Mobcrush is making moves as it attempts to turn into the Twitch of mobile gaming. Today the company announced that its iOS and Mac apps are now in open beta (Android and Windows devices will follow soon), in addition to two new hires, who come from the games teams at Apple and Google.

Greg Essig previously led the games section of the App Store before joining Mobcrush, while Koh Kim was formerly a member of the Google Play business development team for games. "Greg and I have always respected each other and believed in the engagement and reach of mobile," Kim said in a statement. They join a quickly-growing team that includes recently hired former Xbox strategist Eric Doty; back in May, Mobcrush announced $4.9 million in funding to help the new company expand.

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