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Generation Beauty By Ipsy Hosted By Youtube Beauty Star Michelle Phan Comes To L.A. Live In Los Angeles Saturday, June 1st And Sunday, June 2nd, 2013

ipsy Launches Event to Celebrate the Next Generation of Beauty Content Creators from YouTube, Pinterest, Instagram and Other On-line Social Platforms

SAN MATEO, Calif.–(BUSINESS WIRE)–

Leading on-line beauty community ipsy (http://www.ipsy.com/), is pleased to announce the debut of Generation Beauty by ipsy, an event where beauty enthusiasts will gather to celebrate the next generation of beauty content creators and connect with other like-minded women. Headlining the event will be YouTube beauty star Michelle Phan, an ipsy co-founder, and the 2nd most subscribed-to woman on YouTube. Phan, who currently has almost 4 million subscribers on her YouTube channel, is the go-to resource for beauty and lifestyle content.

“When I first came up with the idea of ipsy, my dream was to create a community for those who are passionate about beauty,” Phan explains. In the early months, thousands of users in the ipsy community came together on-line to share videos, pictures and comments about beauty looks and products. A beauty community was born, and Phan was quickly inspired to think about creating an off-line event to bring the community closer together. “Generation Beauty is a chance to learn from real girls and share beauty experiences with each other in a supportive and fun environment,” said Phan.

Attendees of Generation Beauty by ipsy will enjoy a weekend of workshops, meet-ups, on-stage performances and giveaways from their favorite beauty brands including bareMinerals, MAKE UP FOR EVER and Benefit Cosmetics. They will have an opportunity to meet, learn from and network with some of the web’s top beauty and style personalities including Michelle Phan, Jessica Harlow and Kandee Johnson.

About ipsy

Founded in November 2011, ipsy is an on-line beauty community helping women find the best products for them through recommendations from trusted ipsy stylists. Each month, ipsy’s stylists curate their favorite beauty finds, and share them with the ipsy community through the Glam Bag, a cute makeup bag with 4-5 deluxe size samples or full size beauty products. The stylists (top YouTube beauty gurus with a total of over 15 million subscribers) create video tutorials showing the community how to get the look. And ipsy’s unique platform allows members – from the established pros to beginners looking for beauty tips and advice – to learn and connect with each other. A subscription to the Glam Bag program costs $10.00 per month or $110.00 per year with free shipping for both options. For more information, please visit http://www.ipsy.com/.