GraphEffect, the collaboration platform for marketers, earlier today earned the distinction of Strategic Preferred Marketing Developer (PMD) by Facebook. This is the highest distinction offered by Facebook to their marketing developer partners, and will empower marketers to work more efficiently using best-in-class tools built on top of the GraphEffect collaboration platform.
The Strategic PMD distinction marks the success of GraphEffect’s Facebook marketing application, which is just one of five tools to earn the Ads, Insights, and Pages developer badges from Facebook. GraphEffect’s Facebook marketing application is exclusively available on the GraphEffect platform, which is used by a variety of global brands including American Express, Clinique and Samsung to work together on planning, content creation, campaign optimization and analysis.
“As marketing has evolved, brands are finding it increasingly important to coordinate between their agencies and vendors,” said James Borow, CEO of GraphEffect. “Receiving this distinction is a huge vote of confidence for our platform and its ability to help brands and agencies, and we look forward to building it out even further with the support of Facebook.”