GumGum (www.gumgum.com), the premium in-image advertising platform for publishers and brands, continues its international expansion with today’s announcement of a new partnership with Adsparent.com, an exclusive media representative in Latin America.
Under terms of the agreement, Adsparent.com will make GumGum’s in-image advertising capabilities available to advertisers throughout Latin America for the first time. Initial Adsparent.com clients committed to testing the platform include Acer and Intel.
“Latin America is an important part of our international growth strategy, and we’re confident that Adsparent.com is the best partner based on their strong advertiser and publisher relationships in the region,” said Ophir Tanz, founder and CEO of GumGum.
In addition to capitalizing on GumGum’s Latin American traffic, Adsparent.com will expand available in-image advertising inventory in the region by inviting its publisher clients, such as Televisa.com and Neurona Digital, to join the platform.
“GumGum’s technology is an important display advertising innovation,” said Engel Fonseca, senior digital media buyer for Adsparent.com. “We see this as a key differentiator, and we look forward to introducing GumGum to advertisers and publishers in the Latin American marketplace.”
GumGum’s expansion to Latin America comes on the heels of the successful international partnership it forged with Oboxmedia in Canada last year.