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GumGum launches GumGum Sports to revolutionize sponsorship valuation

While GumGum is best-known as an in-image advertising company, CEO Ophir Tanz told me, “Advertising, in my mind, was just one aspect of what we did.”

In other words, he sees plenty of other applications for GumGum’s computer vision technology, which is why the company released a social media product earlier this year, and why it’s now launching GumGum Sports.

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