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In-Image ad company GumGum raises $26M

GumGum announced this morning that it has raised $26 million in a Series C round led by Morgan Stanley Expansion Capital.

Founded in 2007, the company offers technology to identify the content of an image, then place ads to match the picture — for example, here’s a GumGum-powered Coke ad that appears in an image of “healthy” pizza. The company also says it has expanded beyond in-image ads to support a broader selection of advertising that appears alongside editorial content.

GumGum has now raised more than $36 million in total funding, according to CrunchBase. In addition to Morgan Stanley, previous investors including NEA, Upfront Ventures and First Round Capital also participated in the funding.

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