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In-Image Advertising: How To Monetize The Visual Web

It’s fair to ask if the Internet finally catches up with certain technologies. Some things get a head start before they are more widely popular. Such is the case with GumGum — a platform for in-image advertising that started in 2007 and has sought to monetize photos for publishers since then.

When Ophir Tanz founded the company, he didn’t know that the Web would become as photo-centric as it is today. But early on, he saw the value in photos and wondered how to make them more useful to publishers. Read More