Marketing startup Local ID is announcing a $1.9 million seed round.
The company was founded last year and, according to CEO Alex Nocifera, aims to help large businesses manage their marketing across many individual locations. He said that even for a large chain, it’s often the local data that matters: “Major chains love local.”
For example, Nocifera (pictured above) suggested that Peet’s Coffee wants to be “the community coffee shop” for hundreds of communities. That means creating campaigns that are relevant to each community, which creates challenges. To use another example, Nocifera noted that Walmart has thousands of locations, and that means thousands of “different layers of context that they need to stay ahead of.”