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Pulpo Media becomes Hispanic Internet Leader, as Hispanic Population Soars

BERKELEY, CA — According to the 2010 U.S. Census, the Hispanic population rose to 50.5 million over the last decade. Hispanics now account for 16% of the total domestic population, and 11% of the total online population. Several online media companies serve this vital market. Among them, Pulpo Media has become a clear leader in terms of ranking, technology innovation, and market growth.

“Pulpo Media had the strategic vision to create new technology and offer online media to a remarkably under-served yet booming segment. Advertisers interested in driving greater ROI by communicating efficiently and with hyper-relevance to online Hispanics now have a clear choice.” said CEO and Founder Justin Kuykendall. “We can communicate to individual Hispanics via: language preference, demographics, geography, and online behavioral knowledge. Waste is minimized and return is maximized.”

Online media entrepreneur Kuykendall saw the potential for advertisers to communicate with what he believed was an under-represented internet audience segment. In 2008, he convinced top Silicon Valley Internet investors of the need for a media and technology services company to serve the fast-growing Hispanic internet user audience.

Today, according to comScore Media Metrix Hispanic Ad-Focus, Pulpo Media is ranked No. 1 as the Spanish language dominant media services provider, and No. 2 as the English language dominant media services provider, online. Major Hispanic advertisers such as McDonald’s, Toyota, Comcast, Verizon, Metro PCS, and Universal Pictures are partnering with Pulpo Media.

The Rapid Rise of the U.S. Hispanic Internet Market.

In the U.S. alone, the Census Bureau reports that there are 50.5 million Hispanics, with an estimated purchasing power of more than $700 billion. In 2009, the U.S. Hispanic online population reached 20.3 million visitors. This rapid growth has outpaced the total U.S. online population in terms of number of visitors, time spent, and pages consumed, according to comScore.

While U.S.Hispanics now account for one in four people under age 18, comScore reports that the top-ranked category in terms of time spent online was the Community – Teens category with 18%.

The total amount of time spent online by U.S. Hispanics increased 6.9% in 2009 (3.9 times faster than the total U.S. online population), while total pages consumed grew 6% (3.6 times faster than the overall U.S. online population).

Globally, the online Hispanic population numbers are even more impressive. In 2008, the Latin American Internet user population was estimated at 179 million, with a 30% Internet penetration. Latin America alone makes up 10% of the world Internet population experiencing 890% growth between 2000-2009.