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Pulpo Media Taps Miami-based Vice President of Sales

By CrossCut News
Univision & CBS Digital sales veteran to drive adoption of innovative audience-based Hispanic marketing solutions for online advertisers.

PRLog (Press Release) – Oct 26, 2009 – Berkeley, California. – Pulpo Media (www.pulpomedia.com), the leading provider of online audience-based marketing solutions for the global Hispanic markets, today announced that Tiffany Terrazzano has joined the company as Vice President of Sales. She will lead Pulpo Media’s efforts in the eastern region and Latin America to deliver Pulpo Media’s online Hispanic targeting platform and audience network-allowing online advertisers to more relevantly engage the diverse Hispanic Market worldwide.

Tiffany Terrazzano is a fourteen-year media sales and marketing veteran with experience leading both Hispanic and General Market media sales for some of the Nation’s top companies. Ms. Terrazzano has held progressively responsible positions in media and sales with companies including Post-Edge Marketing, I-ON Advertising, CBS Digital, Univision, and Consorte Media. Ms. Terrazzano has consistently ranked as one of the top sales executives nationally in the companies she has represented.

“Tiffany is a great example of a partner; she is constantly working to build complimentary programs that deliver value for her clients. I’m certain Tiffany will have a major impact in joining the talented team at Pulpo Media,” said Bob Kilinski, former SVP of Marketing and Wireless for RadioShack Corp.

“We are excited to welcome Tiffany to the Pulpo Media team,” commented Justin Kuykendall, CEO of Pulpo Media. “Tiffany brings a deep understanding of the challenges that marketers face when looking to reach and engage Hispanics online. Her strong relationships, customer focused approach and experience developing complex , targeted advertising programs for top Global brands will be a strong asset to further fuel Pulpo Media’s growth.”

“The Hispanic marketplace is highly fragmented and diverse due to vast differences in geography, culture, buying habits, and more,” said Tiffany Terrazzano. “I’m thrilled to be delivering an innovative and differentiated solution to the market that was specifically designed for these complexities. With Pulpo Media, marketers can better target online Hispanics, get insights into who they are reaching across their entire media plan and can also dynamically connect the right message to the right user.”

Pulpo Media delivers proprietary audience-based marketing and publishing tools that improve campaign targeting, messaging and analytics-increasing the overall effectiveness and engagement of online advertising to Hispanics. This translates into increased performance and better localization for advertisers and their brands, higher revenue and more relevant campaigns for publishers and data providers, and a better user experience for Hispanics on the web.

Ms. Terrazzano joins Ian Tattenham, Vice President of Sales in the western region, and will report to the CEO.

Pulpo Media Press Contact:
Kay Chang

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About Pulpo Media
Founded in 2008, Pulpo Media (www.pulpomedia.com) radically improves the performance of Online Advertising for the Global Hispanic Market through its TentaculosTM technology platform and Pulpo Media Audience Network. A technology enabled marketing services company; Pulpo Media targets the growing U.S. Hispanic, Latin American, Spanish- & Portuguese-language Internet populations worldwide and the advertisers looking to reach them. The company is angel backed by Crosscut Ventures and MHS Capital and is headquartered in Berkeley, CA with employees in New York, San Juan, Puerto Rico, and Vigo, Spain.