Verve, the leader in location-informed mobile advertising data and technology, announced today that broadcast giants Raycom Media, Meredith Corporation and FOX Broadcasting Company have signed on to use the Verve platform to host their mobile apps. The TV companies join more than 2,000 media properties using Verve’s white-label native app and mobile web frameworks and distributed advertising platform to manage their mobile content. The announcement comes on the heels of a strong 2014 for Verve, driven by rapid product development and top executive talent and customer acquisition.
“The Verve Platform allows Meredith to effectively package, distribute and monetize exciting content on mobile devices,” said Michael Cukyne, senior vice president, Digital Media, Meredith Corporation. “These are user-friendly mobile apps that are driving our pageviews and user engagement numbers to new levels.”