SHIFT, the leading collaboration and marketing platform for brands and agencies, today announced it is one of the first companies to be granted access to the new Twitter Ads API. Integrating Twitter advertising into GraphEffect, SHIFT’s social advertising application, provides advertisers and agencies the ability to build, manage, and optimize advertising campaigns on Twitter. SHIFT is the only open marketing platform with both Twitter Ads API access and the Facebook sPMD classification. SHIFT joins fellow enterprise software companies Salesforce and Adobe as one of just three platforms to share both distinctions.
The SHIFT platform enables marketers to collaborate and more efficiently manage their marketing initiatives. The platform allows brands, agencies, and developers to manage, execute, and work together throughout the life cycle of a marketing plan.
“We have hundreds of customers, including 4 of the 5 top brands, and all of them have been eagerly awaiting the release of the Twitter Ads API. Our customers know that Twitter’s advertising products are extremely effective at achieving marketing goals; this integration is going to make Twitter advertising even more efficient and easier to use,” said James Borow, CEO of SHIFT.
“Twitter’s approach to marketing requires that all of the stakeholders across paid, earned and owned media are constantly collaborating. We built SHIFT to help marketers work more effectively together, which is why we are quickly becoming the preferred platform for brands, agencies, and developers focused on marketing.”
“Twitter’s Ads API allows marketers and agencies to build on the same functionality an advertiser already sees, while managing and optimizing campaigns across different channels, including Twitter,” said Adam Bain, Twitter’s president of global revenue. “SHIFT had already helped some of our largest advertisers be successful without an API, so we are excited to see what they will be able to do when they can deliver at scale.”
Brands leveraging the SHIFT platform, including RadioShack, are already taking advantage of SHIFT’s Twitter Ads API integration to manage their Twitter advertising.
“Twitter is a dominant source of conversation for RadioShack between us as a brand and the customer. Not only do we use it to engage directly with our followers but it allows us to share our latest deals and offers exclusively through Twitter. The Twitter platform is a perfect conduit for our customers to speak to us and allow us to solve their needs and address issues with the appropriate contact in an efficient way,” said Cosmin Ghiurau, RadioShack’s Director of Social Media.
“We’ve partnered with SHIFT since late 2012 and we’ve seen tremendous results with a 40% increase in engagement especially since the launch of the Twitter API. SHIFT allows us to bring together Social Paid efforts into one platform in order to manage and execute our social campaigns to the highest efficiency. By bringing our Social Paid efforts into a single platform we’ve been able to optimize our spend to over deliver on our KPI’s.”