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SHIFT OPEN MARKETING CLOUD LAUNCHES NEXT GENERATION PROGRAMMATIC TWITTER ADS SOLUTION

Enterprise Self-Service Solution for Marketers to Leverage Lead Gen Cards, CRM Matching, Retargeting, Twitter ID Tailored Audiences, Conversion Tracking and more

Santa Monica, Calif., April 14, 2014 – SHIFT (www.SHIFT.com), the leading marketing software company for social advertisers, today released its next generation Twitter ads self-service solution. The Twitter ads solution is part of SHIFT’s Open Marketing Cloud, which provides tools for planning, advertising and analyzing social marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. Read More