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SHIFT OPEN MARKETING CLOUD SELECTED AS LINKEDIN LAUNCH PARTNER FOR SPONSORED UPDATES PROGRAM

SHIFT launches LinkedIn advertising solution designed to maximize ROI for marketers 

Santa Monica, CA, April 24, 2014 — SHIFT (www.SHIFT.com), the leading marketing software company for social advertisers, today announces it has been selected as a partner for LinkedIn’s Sponsored Updates program. SHIFT’s LinkedIn advertising solution will be available in its Open Marketing Cloud, which provides marketers tools for planning, optimizing and analyzing social advertising marketing campaigns for global brands, including 10 of the top 20 largest advertisers in the world.

Through SHIFT’s Open Marketing Cloud, marketers will have the tools needed to drive Sponsored Updates campaigns at scale to reach the right customer efficiently, while maximizing ROI. SHIFT’s LinkedIn ads solution provides campaign management tools designed for global advertisers, including bulk management for enabling users to add or remove updates and change budgeting, bids and campaign dates seamlessly. Additionally, SHIFT’s LinkedIn ads solutions provide users with granular permissioning, ensuring each user only has access to the campaign information they need. Marketers also have access to a robust reporting and analytics dashboard to gain full transparency and track campaign performance.

“As a company with extensive experience in the social advertising space, we work with many global advertisers who have been waiting to gain access to LinkedIn’s business oriented audience,” said James Borow, co-founder and CEO of SHIFT. “LinkedIn’s concentration of high-quality professional users is unique to its network, so we’re excited to be selected as one of LinkedIn’s Sponsored Updates partner and help advertisers access their desired customers. Based on our experiencing innovating social advertising technology for various other networks, we believe our Open Marketing Cloud will bring advertisers the most advanced tools they need to improve campaign performance and drive better business results on LinkedIn.”

SHIFT’s proprietary marketing cloud technology enables brands to automate their social marketing campaigns to meet their business objectives across Facebook, Twitter and LinkedIn.
For global advertisers interested in gaining access to SHIFT’s LinkedIn advertising solution, please go to www.SHIFT.com.

About SHIFT
SHIFT (www.SHIFT.com) is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. For more information, visit http://www.shift.com.