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Startup Insider: The Company That Is Revolutionizing the Advertising Industry With Image Recognition

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Startup Insider is a series of articles with the goal of helping aspiring founders and entrepreneurs understand the ins and outs of starting a startup. You can sign up to stay up to date with this series here.

With the rise of social media websites like Instagram and Pinterest, images have become a great way for brands to engage their customers and push their content in the Internet. But how can you further the value of every image on the Internet?

Enter GumGum. GumGum is a digital marketing platform that pioneered the concept of in-image advertising. GumGum helps companies integrate in-image advertising into editorial content. Currently, they have partnerships with over 2,000 publishers including clients like Walt Disney, L’Oreal, Toyota, Samsung and Time, Inc. They’ve raised over $26M and are valued at around $200M.

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