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Time Inc. and GumGum Form Exclusive Partnership Bringing Innovative, Highly Viewable Inventory to Advertisers

Time Inc. (NYSE: TIME), one of the world’s leading media companies, and GumGum, the digital marketing platform for the visual web, announced today an exclusive agreement enabling Time Inc. to provide its advertisers the full suite of GumGum’s highly viewable, premium ad units across its US portfolio. The rise of the visual web, an evolution of the Internet as an image-first medium, marks a significant opportunity for companies such as Time Inc. to drive revenue while retaining the high quality audience experience synonymous with their brands.

"As images continue to play a significant role in premium content, we’ve found a partner that has built powerful technology solutions that will help us unlock the value of these compelling images for our advertisers," said Andy Blau, Senior Vice President Advertising of Time Inc. "We are very pleased to join forces with GumGum to harness their technology in order to deliver highly viewable premium ad products and services for our partners."

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