Vainglory, the high-end multiplayer battle arena (MOBA) game for the Apple iPad and iPhone, is getting a lot of love.
Apple has featured the game from Super Evil Megacorp multiple times, and now it is featuring the game in an ad for the iPhone 6 and iPhone 6+. The video ad shows the screens for two iPhone 6 devices being held by two different players. But if you notice, the voiceover characters are played by entertainers Justin Timberlake and Jimmy Fallon. You never see their faces; you just hear their voices.
That’s a pretty good free promotion for a mobile game. This also comes on the heels of mobile studio Machine Zone using supermodel Kate Upton in a television commercial to promote its strategy flagship, Game of War. Both ads are gambits at grabbing a big slice of the mobile gaming market, which could hit $25 billion by the end of the year.