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Verve Broadens West Coast Operations

The wider adoption of geomarketing practices by west coast companies in the entertainment and automotive businesses has spurred Verve Mobile to expand its Los Angeles operations. To lead the outreach, the location ad tech player has hired magazine sales exec turned tech entrepreneur David Wade.
Specifically, Wade is taking on the newly-created post of SVP of market development. In this role, he is charged with building up Verve’s west coast sales organization in addition to striking strategic partnerships and serving the company’s regional customer base.

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