Former Macy's SVP of customer strategy to orchestrate marketing functions as Verve scales in-store retail product expansion
NEW YORK, June 17, 2015 /PRNewswire/ -- Verve Mobile, the leading location-based mobile marketing platform, today announced the appointment of Julie Bernard as the company's new chief marketing officer. Bernard, who brings over two decades of retail marketing experience, will direct the company's corporate, product, sales marketing and communications efforts.
Following Verve's acquisition of beacon and mobile wallet campaign platform Fosbury, Bernard's appointment reflects the company's commitment to transforming the retail market through the use of location-driven mobile marketing. She will be based in the company's New York headquarters, reporting to chief executive officer, Nada Stirratt.
"With the majority of commerce happening at physical stores, we sought a marketing expert with a proven track record in the retail space to help our customers better engage with theirs, "said Verve Mobile CEO, Nada Stirratt. "Julie is an exceptional, award-winning, executive to bring this expertise to Verve. From her experience scaling customer strategies via advanced behavioral analytics and attribution to her strong operational leadership, I couldn't be more proud to have her join the Verve executive team."