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Verve Mobile Signs Up Major Broadcasters for White Label Location Ad Program

As mobile advertising and programmatic sales methods become more common, the television ad sales units under media giants Raycom Media, Meredith Corporation, and the FOX Broadcasting Company have adopted Verve Mobile’s location advertising platform to host their mobile apps.
The TV properties join about 2,000 media outlets using Verve’s white-label native app and mobile web advertising network. The addition of these big media names reflects a greater need on the part of major publishers to offer cross-platform solutions, particularly in the intersection of mobile and programmatic.

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